Art

The nights are drawing in on a world which seems to get busier and more hectic every day and the need to sit back, relax, and enjoy the small things in life has never been more prevalent. Political uncertainty always incites the most significant cultural movements just like the Danish concept of coziness, ‘hygge’. Pronounced ‘hoo-guh’, this lifestyle trend of the Danes emphasizes all things cozy and insouciant. Think warm-and-fuzzy, delicious-and-hearty, mulled-and-aromatic. A national manifesto, nay, an obsession expressed in the constant pursuit of homespun pleasures involving candlelight, fires, cashmere, coffee, mulled wine, cake, wellbeing, and the company of friends.

The Danes have established themselves as lovers of calm and in turn, consistently top the polls as the happiest people on earth. The age-old concept is currently experiencing a global renaissance, with the world declaring hygge the next, new, best way to live.