Aadyam Handwoven

Aadyam Handwoven is a corporate social initiative of the Aditya Birla Group working currently with 3 weaver communities in India namely Varanasi, Pochampally & Bhuj. The brand's vision is to create a self-sustaining ecosystem for the finest artisans in the country by supporting & selling their crafts and thus impacting their quality of life. The design house strives to preserve age-old weaving techniques that have seamlessly transcended generations of artisan families, while simultaneously promoting these techniques to true connoisseurs of heritage.