Khanoom is a luxury tableware label that is rooted in storytelling and celebrates India's rich heritage of artisanal luxury, with a contemporary spin. Steeped in folklore, Khanoom Jaipur collections seek inspiration from the nostalgic stories of India while adding a modern touch to it. Priyamvada Golcha hails from a business family that has been focused on developing clay and particle technology for half a century now. So, when she was introduced to designer and indigenous craftsmanship connoisseur Simone Marks, it was the perfect match to establish Khanoom. The idea behind Khanoom Jaipur was clear- to create pottery and tableware that fuse together traditional techniques with a blend of East and West sensibilities for contemporary living. Khanoom was also established to preserve the livelihoods of artisans that practiced the dying craft of pottery. The name 'Khanoom' was christened after the Egyptian God Khnoum who was believed to fashion living beings out of clay on his potter's wheel.